Doctor Strange is the latest blockbuster to get promotional VR experiences

Hollywood continues to see VR as a way to get people excited about upcoming film releases, and Marvel has jumped on board with that to hype up its sorcerer supreme.

Doctor Strange, the latest entry in the Marvel Cinematic Universe that stars actor Benedict Cumberbatch as master of mystical arts, is bending people’s minds thanks to a virtual reality experience that is traveling to major metropolitan areas around the world. Creative agency Denizen has put together this attraction that has professional artists using the Google Tilt Brush app to paint 3D worlds into existence. Fans can then explore these elaborate creations in a 50-square-foot space. Denizen took the Doctor Strange VR event to New York City, London, and Hong Kong, which are all important settings in the film.