Disney Crossy Road is already the No. 1 downloaded app on iOS in the U.S.

Mickey is trying to cross the road … but there is no other side!

Disney Crossy Road debuted on iOS and Android on Wednesday night, and it is already the top downloaded game on iOS. Industry-tracking firm Sensor Tower explains to GamesBeat that if the road-crossing arcade-style game featuring Mickey Mouse and friends maintains that ranking, it should stay on track to reach 200,000 downloads every 24 hours. This is a big win for both Disney and developer Hipster Whale, which adapted its road-crossing mobile hit Crossy Road for this spinoff. This is also another example of how major media companies partner up with small mobile studios to combine film properties with popular mobile games to capture some revenue in the $34.8 billion mobile-gaming market. Disney previously did this with Temple Run: Brave that combined the beloved endless-running game with Pixar’s Brave universe.