Disney Infinity 2.0 Disney Originals
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Disney claims Infinity 2.0 beat out Skylanders in toy-game hybrid sales

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Disney Interactive said that its Disney Infinity 2.0 edition beat out other rivals in the hybrid toy-game market to be the bestselling title in the category in 2014.

The toy-game hybrid market is a big growth category in entertainment, and it plays nicely into Disney’s broader “transmedia” strategy, or taking characters from films into toys and video games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.