Fred Loving
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DICE L.A. chief aims to develop triple-A games with Frostbite 3 engine (interview)

Fred Loving

It’s no surprise that Electronic Arts is expanding its Battlefield franchise by setting up a new studio in Los Angeles. After all, its arch rival, Activision Blizzard, makes its Call of Duty video games in Southern California. If EA can steal a few of those folks, it could both strengthen Battlefield and weaken Call of Duty.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.