Destiny
Destiny is a shared-world first-person shooter from Halo developer Bungie.
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Destiny sells more than $325M in first five days — and publisher Activision's stock takes a dive

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Destiny sold through to consumers more than $325 million worth in its first five days, making it the best-selling video game franchise of all time. But publisher Activision Blizzard’s investors evidently took this as negative news, as the company’s stock price has fallen 3 percent in trading today.

Activision Publishing, a division of Activision Blizzard, said a press release that players have logged more than 100 million hours of online play in the first week, and participated in more than 137 million activities.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.