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Demographics Pro lets marketers zero in on ‘influencers’

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Demographics Pro is launching a tool that makes it easy for marketers to find the most influential people on the Internet. The company’s new Influence Search tool lets users reach specific target audiences on Twitter, Instagram, and YouTube.

It’s kind of a marketers dream, as Demographics Pro has created a searchable database of Internet data that can be used to identify the people, media, and brands that most influence target audiences on the social Web. I used it to do a search on myself, and it came up with about 30 pages of data on my influence on Twitter. (Yeah, this is kind of like Googling yourself.)

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.