DeltaDNA and Earplay will provide analytics on voice-enabled games and apps.

DeltaDNA and Earplay bring analytics to Amazon and Google voice-based apps and games

DeltaDNA and Earplay are bringing advanced analytics to Amazon and Google voice-based games and apps.

The integration of DeltaDNA’s analytics enables Earplay users to better optimize the player experience, boost engagement and drive in-content spending, with more tools and services set to roll out in the coming months. The idea is to enable a new economy of voice-based applications based on devices such as Amazon Alexa or Google Assistant.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.