Defy Media buys GameTrailers, Addicting Games, and Shockwave from Viacom

Defy Media has announced that it has purchased Viacom’s game properties, including Addicting GamesGameTrailers, and Shockwave.

The purchase price wasn’t disclosed. The deal is part of Defy’s efforts to strengthen its reach to 13- to 34-year-old consumers. Viacom will take a minority stake in Defy, which was formed by the combination of Alloy Digital and Break Media.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.