Defy Media has announced that it has purchased Viacom’s game properties, including Addicting Games, GameTrailers, and Shockwave.
The purchase price wasn’t disclosed. The deal is part of Defy’s efforts to strengthen its reach to 13- to 34-year-old consumers. Viacom will take a minority stake in Defy, which was formed by the combination of Alloy Digital and Break Media.
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