World of Warcraft lead designer on why 7M players stuck around — and why 3M left

Blizzard Entertainment isn’t accepting the doom-and-gloom reports about World of Warcraft’s changing subscriber base (and neither is one analyst).

The massively multiplayer online role-playing game has always seen peaks and valleys in subscriptions when a new expansion comes out, but never more so than with last fall’s Warlords of Draenor.