Data.ai: Mobile game app revenue split evenly between ads, IAP

Data.ai — formerly App Annie — has released a new report the focuses on its new total app revenue metrics. The company’s new total app revenue metric — that combines advertising and in-app spending data — will allow more direct comparisons and context on the $500 billion mobile app economy. Additionally, the report focuses on comparing the performance of mobile games to other kinds of apps.

Overall, advertising revenue drove nearly $2 out of ever $3 spent on mobile apps in 2022 according to Data.ai’s report. Despite changes to user data privacy protections, mobile ad spend grew 14% year-on-year to $336 billion. Of this total, roughly $116 billion of this went towards games, capturing about 35% of mobile app ad spend.