Dapper Labs is going to bring digital video moments to NFL fans.
Dapper Labs is also targeting NFL fans.
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Dapper Labs launches NFT collectibles with NFL and NFL Players Association

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Dapper Labs is teaming up with the National Football League (NFL) and the National Football League Players Association (NFLPA) to create digital video highlights as nonfungible tokens (NFTs) for NFL fans.

The deal comes a week after Dapper Labs raised $250 million and cut a similar deal to create digital collectible NFTs with the LaLiga soccer league, and it is a new twist on the successful strategy where the company combines a popular brand with NFTs. Dapper Labs did that last year with NBA Top Shots.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.