Cut The Rope 2 gets more in-app spenders by using Gondola’s dynamic pricing

A number of industries change the price of their goods depending on all kinds of factors. A seat on a flight from New York to Los Angeles can shift in value by more than $100 in a single day. But one technology company is making dynamic pricing so granular that two people playing the same game could see different prices for virtual items.

Gondola, a startup specializing in dynamic pricing, recently ran a six-week test in partnership with Cut The Rope 2 developer ZeptoLab that resulted in a vast improvement in both retention and conversion of players from free players into payers for the physics-based puzzler. This is a sign that developers of free-to-play apps can use the data they’re collecting on players to better adjust their in-game economies to increase their revenues. And in a $30-billion mobile market that is continually dominated by the same three to four top-grossing games, using Gondola’s pricing (or its competitor Scientific Revenue) to squeeze the maximum lifetime value from each player is more and more important.