Covet Fashion
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CrowdStar enlists real brands for its Covet Fashion mobile game

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Targeting women as its main audience, CrowdStar is launching its Covet Fashion mobile game on the iPhone and iPad today.

The game blurs the line between real-world shopping and fashion games since CrowdStar has formed alliances with existing high-end fashion brands. In the title, users can buy virtual outfits and accessories that are based on actual fashion designs including current seasonal ware.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.