Creativity: What’s diversity got to do with it?

Megan Gaiser, co-CEO of Spiral Media Ltd. and principal at Contagious Creativity, believes that creativity is the mother of diversity. And vice versa. If you lead with creativity, then diverse thinking is the result. And if you have a diverse staff, you can get more diverse thinking and more creative results.

That was the idea we explored in a panel at GamesBeat 2016, our game industry conference in Los Angeles last week. The panel itself had some very different people on it, but they all cared about diversity and came at it from different industry experiences. For many years, Gaiser ran Her Interactive, the maker of Nancy Drew video games, which sold more than 9 million copies over time.