Cost of acquiring mobile users was down in March as people download fewer apps

After rising in February, the cost to acquire a loyal mobile user has gone down.

According to marketing technology company Fiksu, that number fell to $3.21 in March. That’s down 7 percent from February. However, the number of apps downloaded in the top 200 free iOS apps — which was at 7.6 million downloads — also fell 7 percent from February  2016 and 11 percent from the same period last year.