Accenture sees growing consumer and business interest in the metaverse.
Accenture sees growing consumer and business interest in the metaverse.
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Consumer and business interest in the metaverse is growing | Accenture

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Consumers and businesses are getting more interested in the metaverse, according to a report by Accenture.

The interest is in the metaverse as a creator economy and tool to enhance day-to-day tasks, and Accenture believes the metaverse will fuel a $1 trillion commerce opportunity by Accenture said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.