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Complexity Gaming rebrands with an esports manifesto

Esports club Complexity Gaming is rebranding itself for the Esports 3.0 era, where it says esports athletes will be treated just like professional sports stars.

The Frisco, Texas-based company said it has a new manifesto for esports, and that will drive an organization-wide shift. Market researcher Newzoo forecasts that esports revenue will grow from $906 million in 2018 to $1.7 billion by 2021, and this is a sign that investors are hot on this space.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.