Complexity Gaming opens fancy esports headquarters in Texas

Posted byby Dean Takahashi
May 20, 2019
Updated June 20, 2025
3 min

Complexity Gaming, one of North America’s oldest esports organizations, has opened the doors to its fancy new headquarters in Frisco Texas. The GameStop Performance Center (sponsored by the game retail giant) is built next to Dallas Cowboys World Headquarters, as Jerry Jones, president of the Dallas Cowboys, also owns Complexity Gaming.

The facility is a manifestation of Complexity’s vision for the “esports 3.0” era, where esports athletes are treated like professional sports athletes. It also is another example of how esports clubs are competing with each other to create the fanciest headquarters.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.