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Comcast may stream games from Electronic Arts to its set-top boxes

Comcast is planning to stream games from publisher Electronic Arts to cable TV customers via set-top boxes, according to Reuters.

After two years of testing, Comcast and EA, one of the largest companies in gaming, are reportedly working to provide games on the cloud-connected X1 cable box system, according to a report cited five anonymous sources. Comcast is looking for ways to ward off encroachments from game console makers like Microsoft and Sony as well as new rivals like Apple TV and Amazon’s Fire TV. EA will provide sports, action, and casual titles based on its FIFA Soccer, Madden NFL Football, and Plants vs. Zombies brands.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.