Color Switch has joined a rarified club in mobile gaming as the colorful puzzler has been downloaded more than 100 million times since its launch seven months ago on January 22. The growth of the free-to-play game shows it’s still possible for small independent developers to create megahits in the maturing $36 billion mobile game industry.
Zeb Jaffer, cofounder of Fortafy Games.
Zeb Jaffer, the cofounder of publisher Fortafy Games, said in an email that Fortafy has taken over development and added hundreds of levels and 20 game modes to keep players engaged. The company has been meeting its goal of retaining users at above-average industry rates.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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