Coca-Cola launches its latest weird soda flavor in the metaverse

Coca-Cola announced another new flavor from its Coca-Cola Creations department, apparently inspired by gaming. I say that because it’s called “Zero Sugar Byte,” and it has launched first in the metaverse — specifically, Fortnite — before it appears in physical form in May.

The beverage dispenser is working with gaming organization PWR in the creation of Pixel Point, a custom island built in Fortnite Creative. Those who enter Pixel Point can partake of mini-games that are themed around the soda brand. Coca-Cola stresses that this was a creative build done without official sponsorship from Epic or Fortnite.