Coachella is gamifying its festival. Categories Posted inin Business Coachella and Avalanche create Web3 loyalty game for Coachella Quests Posted byby Dean Takahashi April 3, 2024 Updated June 18, 2025 3 min Share this article twitter facebook linkedin bluesky Coachella and Avalanche have partnered to launch Coachella Quests, a new blockchain-based loyalty game to drive engagement and loyalty. It’s another form of gamification, this time powered by Web3 technology. Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium membership perks. Join Now Already a member? Sign in