Supercell, the Finnish game publisher which generated $1.7 billion from just three mobile games last year, is testing a fourth — Smash Land.
Smash Land is Supercell’s next attempt at a hit.
For most game companies, launching a game is nothing new. But Supercell is a hit factory, partly because it kills a lot of projects before they ever make it into the App Store. The this game has survived the development gauntlet so far says a lot. Supercell’s three major hits are Clash of Clans, Hay Day, and Boom Beach — and each are thriving in a mobile market that could hit $30 billion this year.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.