Chrono.gg taps into influencer marketing to highlight indie and double-A games

Every day, Chrono.gg features a single game at a discount. To get the word out about these one-day sales, the digital retailer works with YouTube creators and broadcasters on the livestreaming platform Twitch. It wants to help people find new games, with an added bonus of enabling YouTubers and Twitch streamers to get a revenue share from what they’re promoting on their channels.

“The business was really born out of the very strong belief that influencer marketing is not just the future of how games will be marketed and sold, but really the present,” said Chrono.gg CEO Justin Sacks in a phone call with GamesBeat. “It’s where people go to discover new games, curate new games, and end up purchasing them, from their favorite gaming personality.”