Disney has the best entertainment brands in the world, and it has been a player in the modern mobile gaming industry for years. But it hasn’t had a ton of success, and its strategy has bounced around.
But more recently, it has had some big hits like Frozen Free Fall, Inside Out, and Star Wars Commander. On top of that, Disney’s Club Penguin game has been well received as it shifted from the web to mobile. At the same time, Disney’s resources to make mobile games are not infinite. Disney recently sunset a hundred mobile games that had reached the end of their commercial lives. Chris Heatherly, senior vice president of Disney Mobile Games, is the one who has to make the calls about which games to pursue, and which to leave behind.
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