Chipotle returns to Roblox to debut animated short film ad and details $2M in donations

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed Unfolded, an animated short film featuring a cover by Halsey with the message of supporting sustainable agriculture.

Chipotle Mexican Grill had previously pledged $2 million to support educational programs at leading universities that advance the future of farming.