China’s Cmune capitalizes on its mobile shooter success with launch of innovative Bullet Rush

China’s Cmune is the rare company that has been able to figure out how to do multiplayer first-person shooter games on platforms such as Facebook. Now it is launching its latest shooter, Bullet Rush, on touchscreen devices in an effort to raise the level of innovation in mobile.

Shooters dominate the consoles, with games like Call of Duty generating $1.7 billion a year. CrossFire, an online shooter, generates $1.2 billion in China alone. And the mobile market is approaching $25 billion, says a report from market researcher Newzoo. But shooters haven’t done well on mobile because of the demanding 3D graphics and fast data networks required for multiplayer play. But Cmune has solved those problems with the launch of Bullet Rush on iOS, said Ludovic Bodin, the chief executive of Beijing-based Cmune.