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China’s $24 billion game market has a new competitor: Rastar Games

  • Posted byby Mike Minotti
  • Updated
  • 1 min

A Chinese entertainment company best known for car-based toys is making a big bid for gaming.

Rastar Group announced today that it is starting a new Rastar Games brand. This will help the organization take better advantage of the growing gaming scene in China. The total Chinese gaming market size is $24 billion based on the CGIGC 2016 Chinese Gaming Industry report, and companies big and small and in and out of gaming are trying to tap into it.

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Written by

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.