Moving fast into Asia, social game publisher Kabam plans to open an office in Seoul, South Korea, to run live operations and localize its mobile titles.
It’s a small move for now, but it could prove strategic as Kabam continues its path toward a worldwide audience and a possible initial public offering. South Korea is one of the world’s hottest mobile game markets, with huge growth thanks to mobile messaging platform Kakao Talk. And this week’s big tech stories show the importance of worldwide audiences and messaging apps — Facebook shelled out billions for WhatsApp, a messaging app with a titanic reach outside the U.S., and social gaming publisher King.com (the maker of Candy Crush Saga) filed for an IPO.
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