If you’re ready to launch a mobile game, competition is stiff – there are more than 200,000 games in the App Store – but opportunity is vast – mobile game usage grew 66% last year. That means getting it right the first time is critical, because if you don’t, you risk losing your audience and could jeopardize your game’s monetization.
Data mining is great fun for analysts. But there are certain things that will remove the smiles and create frustration for analysts and their co-workers alike.
The advent of online games has put the games industry in the privileged position of being able to track every data event that a player undertakes. However, the challenge lies in unlocking that big data to create actionable insights that can make environments more fun, boost player engagement and drive revenues.