Pets, the social game built into if(we)'s social network, makes a lot of money. The company is using that to fund development of a next-gen messaging app that it thinks could be the next Snapchat or WhatsApp.
Executives from a host of leading companies contributing to the mobile debate are coming together at Mobile Summit, including Google, Lyft, American Eagle, Hilton, Clorox, Zillow, Spotify, Hallmark, NY Times, Parse-Facebook, Visa, Expedia, Office Depot, TOMS Shoes, and many more.
In our survey of 80 app analytics solutions, eight sleepers, or what we call ‘mighty mites’, stood out -- they have a very small market share but are used by the most successful developers.
Six intimate workshops, where all executives participate, lie at the heart of the Mobile Summit. It's where executives push the debate forward by drawing on their industry experience -- we shun the speaker/attendee dichotomy that you see at most events.