Tencent Holdings reported earnings today that included revenue figures that seemed to indicate the Chinese social networking and video game giant’s meteoric growth was slowing. In...
Even though retention is a key metric for both user acquisition and monetization, we haven’t officially standardized what it really means. It's annoying.
Credit it all to a combination of hefty government tax credits, top engineering and animation talent, lower costs -- and now, a favorable exchange rate.
The CEO of Parse, a leading development platform for mobile apps, said at VentureBeat's Mobile Summit that the platform can also be used to build apps for Oculus and other next-gen systems.
If you’re wondering how businesses like Starbucks, or games like Plants vs Zombies, have become poster children for app engagement and monetization, mobile marketing automation (MMA) is a significant part of it.