The DeanBeat: Zynga’s new strategy reveals the agony and the ecstasy of mobile games
Zynga's latest deals illustrate that some people make the game business look easy, and some make it look hard.
Big games = big data: ‘Games are a service now’
The new model is to release a game and stay involved throughout its lifespan, changing and adapting it in response to what players do.
Top 5 mobile marketing metrics that matter in 2014 — and 5 that don’t
The world of mobile marketing moves fast, so why use outdated metrics that are no longer accurate representations of your application’s health? Here are five metrics you should be focusing on, and five you should lay to rest.
Agawi’s AppGlimpse will stream ‘playable ads’ to mobile gamers
Agawi will stream a game demo to a player, as a form of advertisement.
Mobile social game publisher Kabam beefs up with new hires
Kabam is building its executive team so it can run a much larger worldwide business.
Updated: Zynga to finally shut down one of its oldest games, YoVille
Fans of YoVille aren't going quietly, and they're lobbying for Zynga to save the game.
VentureBeat’s 12 most popular stories from 2013
From superpopular video game franchises to really obscure indie games, from the ancient Apple vs. Android battle to brand-new programming languages, from kids acting awesome to grownups acting completely childish, this year had a little bit of everything.
An IBM executive reacts to Ubisoft’s Watch Dogs game about hacking smart cities
We asked IBM executive Bernie Meyerson what he thought about Ubisoft's dystopian smart-cities game Watch Dogs.
Candy Crush Saga and Clash of Clans made more money than any other iOS app in 2013
In 2013 freemium became pretty much the only app business model that matters. And its the model behind the top-grossing apps of the year.
The real driving forces behind hardcore social games
Konstantin Sashchuk is general manager of Plarium’s Kharkov Studio. Developing a great free-to-play hardcore social strategy game isn’t easy. It has to appeal to an...