Technology

Global growth for social casino games slows to 8.6% in Q2 as big companies dominate

Social casino games grew 8.6 percent in the second quarter to $663.7 million, according to a report by Eilers Research. That growth isn’t as fast as it once was, but it shows that the market is becoming mature and established. Social casino games have become a $2.7 billion worldwide industry in a short few years thanks to rapid growth on Facebook and mobile.

Essential strategies for soft-launching your mobile game

If you’re ready to launch a mobile game, competition is stiff – there are more than 200,000 games in the App Store – but opportunity is vast – mobile game usage grew 66% last year. That means getting it right the first time is critical, because if you don’t, you risk losing your audience and could jeopardize your game’s monetization.