Thousand of developers are making millions of apps to reach billions of consumers. Unfortunately, that critical last step of mobile app development, user acquisition,...
Games now generate 90 percent of Play revenue, and 98 percent of that revenue comes from freemium apps, according to a new report from mobile analytics company App Annie.
More than five years after Google launched its Chrome developer channel, offering web developers early access to upcoming Chrome features, Microsoft has finally decided to release a...
Mobile user-acquisition company AppsFlyer, which is now at a $500 million annual ad-spend run-rate and tracking to deliver almost 2 billion app installs annually, announced...