Development Archives

Posted inin Development

Google Play’s download dominance over Apple grew in 2014

Posted byby Jeff Grubb
January 28, 2015
2 min

In 2014, Google Play had 60-percent more downloads worldwide than the iOS App Store, according to data-tracking App Annie’s latest report. Android more than doubled its lead over Apple’s mobile operating system.

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2 min

Posted inin Development

I tried Minecraft with Microsoft HoloLens, and now I don’t want to work anymore

Posted byby GamesBeat
January 22, 2015
2 min

I'm not a gaming guy. But now I kind of want to be one.

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2 min

Posted inin Development

Mobile app analytics: What winning mobile developers use (webinar)

Posted byby GamesBeat
January 20, 2015
1 min

What KPIs matter, what KPIs don't ... and how can you tell the difference? That's just one of the question we'll be answering in a free webinar next week.

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1 min

Posted inin Development

LTV, not just CPI: Why mobile marketers need to move beyond cost per install

Posted byby GamesBeat
January 19, 2015
4 min

LTV > CPI. But what does that mean? And ... why?

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4 min

Posted inin Development

Mobile marketing automation: 1.5% penetration now, could triple in 2015

Posted byby GamesBeat
January 15, 2015
3 min

Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.

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3 min

Posted inin Development

GameDevHacker’s annual NYC conference will deliver why mobile gaming is a serious business worth playing

Posted byby GamesBeat
December 29, 2014
2 min

An all-star industry lineup of movers, shakers, experts and visionaries has been assembled to confront game developers and business brains with the serious topics that drive serious industry growth.

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2 min

Posted inin Development

Pushing for holiday downloads? How to win the mobile user acquisition battle

Posted byby GamesBeat
December 20, 2014
3 min

Preparing your campaigns in advance, establishing good relationships with ad networks and setting up marketing initiatives correctly will help you more through this holiday season with less stress and more strong wins.

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3 min

Posted inin Development

Cashplay’s tournament engine revs up revenue for game developers

Posted byby GamesBeat
December 17, 2014
1 min

Cashplay’s concept is deceptively simple: it provides publishers with an additional revenue stream by offering player versus player cash tournaments.

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1 min

Posted inin Development

Apsalar pulls free mobile attribution analytics, shifts to all-paid model

Posted byby GamesBeat
December 16, 2014
2 min

In the mostly free mobile analytics market, niche contender Apsalar is pulling its free mobile attribution product and shifting to an all-paid model. “Effective...

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2 min

Posted inin Development

China’s KTplay mobile social network drives 60M game downloads in 4 months

Posted byby Dean Takahashi
December 9, 2014
3 min

KTplay, spun out of Yodo1 and funded in part by Alibaba, now has 4 million daily active users.

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3 min