Development Archives - Page 143 of 170

Best game ads respond to players’ real-time gaming experience

Posted byby GamesBeat
October 15, 2014
1 min

According to Diana LaGattuta, VP of Corporate Marketing for Native X, the best-performing gaming ads are less about ad format, or whether a character from the game is pulled into the ad frame, it’s about what’s happening for the player in real time.

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1 min

YoYo Games will help developers publicize their titles with GameMaker: Player

Posted byby Dean Takahashi
October 3, 2014
1 min

A new service will enable users of the game engine to publicize their games to YoYo's network.

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1 min

Crushing your next mobile app install campaign

Posted byby GamesBeat
September 23, 2014
2 min

Historically, many developers have obsessed over their app store rank. But if you’re focusing on quantity versus quality of users, you’re likely going to miss important strategies that will generate longer revenue streams that translate into strong lifetime value of your users.

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2 min

Smartphone with cloud of application icons

$100K revenue via 1 in-app message? Mobile app marketing automation is taking off

Posted byby GamesBeat
September 22, 2014
3 min

How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.

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3 min

Nvidia aims to usher in a new generation of amazing 3D graphics with Maxwell

Posted byby Dean Takahashi
September 19, 2014
3 min

Nvidia holds a worldwide party to show off its GeForce GTX 980 and 970 graphics cards.

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3 min

How mobile developer Wooga creates massive hits from the misses

Posted byby GamesBeat
September 16, 2014
2 min

Jens Begemann of Wooga explains how his team kills projects to create hits.

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2 min

Getting more users, monetizing your apps: Presenting the Los Angeles mobile developer roadshow

Posted byby GamesBeat
September 16, 2014
2 min

Join VentureBeat in Los Angeles for an invitation-only, half-day event where you can learn about mobile app monetization and user acquisition from some of the top experts in the field.