Many a developer has poured their blood, sweat, and time into honing their mobile app into perfection, only to get a vicious NBA-style rejection from the app stores.
We're coming to town to share the results of our massive 4-part mobile developer research project, based on the contributions of over 1,500 developers.
In 2014, Google Play had 60-percent more downloads worldwide than the iOS App Store, according to data-tracking App Annie’s latest report. Android more than doubled its lead over Apple’s mobile operating system.
What KPIs matter, what KPIs don't ... and how can you tell the difference? That's just one of the question we'll be answering in a free webinar next week.
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
An all-star industry lineup of movers, shakers, experts and visionaries has been assembled to confront game developers and business brains with the serious topics that drive serious industry growth.
Preparing your campaigns in advance, establishing good relationships with ad networks and setting up marketing initiatives correctly will help you more through this holiday season with less stress and more strong wins.