PlayStation accounts for over 40% of TV ad spend from gaming brands in 2020
The numbers are in and it’s official: Sony’s PlayStation was the top gaming brand spender on TV advertising for 2020, accounting for over 40%...
The DeanBeat: What to expect at the surreal CES 2021
It’s going to be a surreal CES 2021 this year, as the big tech trade show is going to start on Monday as an...
Live VR event: Edward Saatchi talks about the future of virtual beings and the Metaverse
Artificial people are being developed and launched now by studios like Fable, AI Foundation, and Genvid. Enhanced by AI, able to create two-way relationships...
Invoke the 25th Amendment
Buildings can be powerful symbols when they house the seat of government power. We realized that when the mob seized the U.S. Capitol building...
Activision’s Sledgehammer Games bounces back with a multi-city hiring spree
Sledgehammer Games is one of Activision‘s major game development studios, producing games such as Call of Duty: Advanced Warfare and Call of Duty: WWII....
Major League Soccer kicks it with Fox Sports for FIFA 20 tournament
Major League Soccer and Fox Sports announced today that it is teaming up to host a FIFA 20 tournament that will air on Fox...
Fortnite is hosting a PS4 tournament on February 15 and 16
Sony announced today that Epic Games is hosting The Fortnite Celebration Cup on February 15 and February 16 as an exclusive tournament for PlayStation...
AppsFlyer raises $210 million to measure mobile marketing’s impact
AppsFlyer has raised $210 million in funding to accurately measure mobile ad spending and become a “democratizer” of mobile marketing. Mobile ad spending was...
Call of Duty: Mobile marches past 35 million downloads
Activision Blizzard announced today Call of Duty: Mobile has surpassed 35 million downloads less than a week after its launch. The mobile version of...
The Nintendo 2019 World Championships will work with Eleague to air on CBS
Nintendo announced today that it is partnering with Eleague to broadcast The Nintendo 2019 World Championships on CBS. Eleague is an esports brand that...