EBay is tapping into GTA VI hype to launch vehicle sales on its livestream shopping platform
EBay has opened up its livestream shopping platform to vehicles, and the company is using upcoming release of Grand Theft Auto VI to raise awareness...
How the release of GTA VI is rewriting the playbook for gaming retail and marketing
The upcoming launch of Grand Theft Auto VI is shaping up to be a stress test of who can best capture players’ money, time,...
As GTA VI approaches, advertisers are building a playbook to capitalize on the hype
The release of Grand Theft Auto VI is gearing up to be the Super Bowl of gaming, and advertisers are looking to soak up...
Esports World Cup opens new global pathways to EWC 2027
The Esports World Cup has announced the 2027 EWC Qualifier Program to allow local esports communities to run qualifying competitions.
Roblox turns Halloween into a nine-night survival event with The Hollow
Roblox is ringing in the Halloween season with some help from the platform’s favorite horror games. The Hollow, a platform-wide survival event opening Thursday...
UCLA unearths the habits of the young with 5th Teens and Screen report | interview
Just like every other generation, it seems that today’s teenagers have a complicated relationship with AI. That’s one of the findings of an annual...
Gaming creators are going all-in on GTA VI before it even launches
The release of Grand Theft Auto VI is shaping up to be a bonanza for gaming content creators — and some creators are already getting...
Cyan Worlds launches Kickstarter for new printed copies of The Myst Trilogy books
Cyan Worlds, the oldest surviving independent video game studio in the U.S. and creator of the landmark Myst game franchise, announced a Kickstarter campaign...
Bloons franchise goes animated as Ninja Kiwi debuts Bloons Monkey Tales series
The Monkeys of Bloons TD 6 have traded in the battlefield to star in their very own YouTube series. Developer Ninja Kiwi launched Bloons...
Louis Vuitton and Riot Games publish new travel book, Tempo Point, starring K/DA’s members
K/DA just launched its very own Louis Vuitton travel book. Riot Games and the luxury house published Tempo Point Friday, imagining 24 hours in...