Google spells out consequences of Apple’s privacy push and IDFA changes
Apple has prioritized user privacy over targeted advertising, and Google is spelling out today what that means for itself as well as game and...
Bowser’s Fury is a meaty 3D Mario adventure
When Super Mario 3D World comes to the Switch on February 12, it comes with a bonus campaign: Bowser’s Fury. So … what exactly...
Lual Mayen and Leo Olebe: You can’t be what you can’t see
Lual Mayen is a former refugee who left Africa to become a game developer in the U.S. He has received recognition from The Game...
Plex Arcade streaming service launches with classic Atari games
The home-video streaming platform Plex is getting into games with Plex Arcade. This is a new service that Plex members can use to stream...
Jason Rubin: How to find more gamers through instant and cloud games
The game industry isn’t done breaking down barriers to make games more accessible. That’s the view of Jason Rubin, vice president of play at...
How Pocket Gems is saving 50% of the creative testing budget with automation
Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and...
‘Balance that in-app economy’ and other game monetization pearls of wisdom
Monetization in free-to-play (F2P) and freemium games is in constant flux as the technology around it changes and evolves to better serve an increasingly...
How Jam City views growth for mobile games in 2021
Jam City president Josh Yguado said he is optimistic that the game industry can continue to grow in 2021, despite the challenge of having...
How to keep games growing in 2021
Last year was pretty bad for everyone, personally. But the game industry did well as people turned to games to distract themselves from reality...
Xsolla launches commerce to take mobile games beyond the app stores
Xsolla provides game developers with what it calls a “game business engine.” And now it is expanding that with a commerce solution that takes...