InnoGames embeds MAC Cosmetics in Elvenar online game characters
Most brand partnerships with game companies don’t involve much imagination, like the memorable and much-hated Monster Energy drinks in Death Stranding. But Germany’s InnoGames...
Microsoft shifts PlayFab game services pricing to pay-as-you-go
Microsoft’s PlayFab division is introducing a pay-as-you-go plan for its game developer services with no minimum monthly fees. The announcement follows last week’s 90%...
Esports bet pays off for daily fantasy sports during the pandemic
Esports was probably not on the original list of things that will keep daily fantasy sports sites profitable in 2020, but the meteoric success...
Microsoft rolls out Windows 10 October 2020 Update with Chromium Edge
Microsoft today started rolling out the free Windows 10 October 2020 Update. Among the new features, this is the first Windows 10 release to...
Halo: The Master Chief Collection gets optimized for Xbox Series X/S on November 17
Halo Infinite may be missing the Xbox Series X/S launch, but The Master Chief Collection is stepping up to give early adopters a Halo...
Venn raises $26 million series A for its streaming TV network for games and culture
As my generation and those after me (Gen Z, millennials, and so on) take over from the Boomers, our media habits continue to supplant...
Mobile game publisher Playtika files to go public in window for game IPOs
Mobile game publisher Playtika announced today it has filed for an initial public offering (IPO). The Israel-based company filed its confidential S-1 registration statement...
The RetroBeat: 30 years of Monkey Island
This week, The Secret of Monkey Island turned 30 years old. Monkey Island is one of my favorite video game series, and Secret is...
ESA Foundation leader explains why diversity in games matters more than ever
Anastasia Staten isn’t able to auction off cool vacations to game industry executives at an in-person charity dinner this year due to the pandemic....
The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to...