Anzu advances in-game ad offerings with Amex Ventures investment
Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will accelerate Anzu’s mission to...
How brands can pursue the $11B in-game ad opportunity | Orange 142
In-game advertising is an $11 billion market, and Orange 142 has released a guide to help marketers unlock the opportunity. Orange 142 released a new...
Samsung Ads expands its GameBreaks with 4 new titles
Samsung Ads, the advanced advertising arm of Samsung Electronics, today announced a major expansion of its award-winning GameBreaks portfolio, adding four new interactive titles....
Embracer CEO Lars Wingefors will step down as CEO; deputy Phil Rogers will take his place
Embracer CEO Lars Wingefors is stepping down as CEO while his deputy CEO Phil Rogers will take over the top job in August. Wingefors...
Nintendo sells 3.5M Switch 2 consoles in four days
Nintendo of America announced that the Nintendo Switch 2 has sold over 3.5 million units worldwide in its first four days, becoming the fastest-selling...
Meow Wolf and Niantic Spatial explore expansion of multimedia art with AR
Meow Wolf, known for its story worlds and immersive multimedia art, has partnered with Niantic Spatial to explore multimedia art with augmented reality. They...
Playhouse MD reimagines pediatric healthcare with play
The two sisters running Playhouse MD are reimagining children’s healthcare through the transformative power of play. Sisters Sydney Wiseman, an award-winning toy creator, and...
Hershey’s Kisses will feature 151 original Pokémon chocolates
Get ready, Trainers! The Hershey’s Kisses brand and The Pokémon Company International are introducing special-edition Hershey’s Kisses wrapped in collectible Pokémon foils. With 151...
Unity launches new Audience Hub for privacy-first ad campaigns
Unity today announced the launch of its new Audience Hub, which combines the company’s own privacy-first insights with third-party data sources to offer advertisers...
360-degree camera maker Insta360 goes public in China
Insta360, a maker of 360-degree cameras and action cameras, went public in in an initial public offering in China. It’s a company for the...