Business Archives

Posted inin Business

Real-time bidding is ending mobile performance advertising golden days

Posted byby GamesBeat
October 29, 2013
4 min

Performance advertising historically has funneled mobile ad network advertisers but, with the maturity of the mobile ad industry, we’re witnessing the consolidation of ad tech – a trend that gaming studios need to watch. With consolidation fueled by RTB growth, the golden days of performance-based CPI advertising is nearing its end. The performance advertising bubble has finally popped.

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4 min

Posted inin Business

Here’s how one 16 year old has made $8,000 playing PlanetSide 2

Posted byby GamesBeat
October 29, 2013
3 min

And all he did was something that's been done since the dawn of PC gaming.

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3 min

Posted inin Business

Find your home row, we have zombies to kill: Sega releases Typing of the Dead: Overkill

Posted byby Jeff Grubb
October 29, 2013
1 min

The Typing of the Dead: Overkill is a modified version of the most recent House of the Dead game for Wii and PlayStation 3.

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1 min

Posted inin Business

Oculus VR CEO Iribe: Even with virtual reality, content sells hardware

Posted byby Jason Wilson
October 29, 2013
2 min

And he sees an even broader use for tech behind the Rift: the movies.

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2 min

Posted inin Business

Oculus Rift virtual reality headset coming to mobile — but just Android, not iOS [corrected]

Posted byby Jason Wilson
October 29, 2013
1 min

The virtual reality headset is coming to mobile -- a surprise move for the hardware.

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1 min

Posted inin Business

AppLift and NewZoo latest report finds global mobile games market to double by 2016

Posted byby GamesBeat
October 29, 2013
3 min

The mobile games marketing platform AppLift together with the global games market research firm Newzoo have teamed up in a joint market analysis effort to investigate the appeal of various continental regions for mobile game publishers, shedding light onto growth opportunities, monetization potential and user acquisition costs.