Business Archives

Posted inin Business

The first esports pro wants to leave a legacy for passion and enthusiasm

Posted byby Jason Wilson
October 31, 2015
7 min

A whole generation of gamers have grown up and become esports fans without ever hearing the name Thresh — at least, not unless you’re...

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7 min

Posted inin Business

We play the guessing game with Street Fighter V’s 6 character unlocks

Posted byby GamesBeat
October 31, 2015
7 min

Who are the six mystery Street Fighter V characters? Let's analyze the teaser image.

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7 min

Posted inin Business

5 ways to use word-of-mouth marketing in a post-viral world

Posted byby Jason Wilson
October 31, 2015
4 min

When most game developers hear the term “virality,” they tend to think of the type of viral marketing that involves rewarding players for sending...

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4 min

Posted inin Business

FIFA 16, Halo 5 lead consoles back on top of game industry TV ads

Posted byby Jason Wilson
October 30, 2015
1 min

GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending...

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1 min

Posted inin Business

CeeLo Green chases after Kim Kardashian with his own mobile game

Posted byby Dean Takahashi
October 30, 2015
1 min

Kim Kardashian: Hollywood has been so successful on mobile that it has become the siren song drawing celebrities into the hottest sector of gaming....

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1 min

Posted inin Business

Forget cultural barriers — Halloween invades Asain mobile games

Posted byby Mike Minotti
October 30, 2015
2 min

The worldwide market of mobile gaming is presenting some interesting challenges. The popularity of Halloween as we know it varies among Asian countries. However,...