5 ways to use word-of-mouth marketing in a post-viral world
When most game developers hear the term “virality,” they tend to think of the type of viral marketing that involves rewarding players for sending...
FIFA 16, Halo 5 lead consoles back on top of game industry TV ads
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending...
CeeLo Green chases after Kim Kardashian with his own mobile game
Kim Kardashian: Hollywood has been so successful on mobile that it has become the siren song drawing celebrities into the hottest sector of gaming....
Forget cultural barriers — Halloween invades Asain mobile games
The worldwide market of mobile gaming is presenting some interesting challenges. The popularity of Halloween as we know it varies among Asian countries. However,...
PowerA’s Xbox One Fusion Pro controller is half the price of Microsoft’s Elite — and half as good
A third-party peripheral maker is releasing a controller for both pro and cost-conscious Xbox One and PC gamers. The PowerA Fusion Pro for the...
How Samsung is fostering growth in its Galaxy Apps store
Samsung is a giant global technology company. But when it comes to running its own app store, the company is operating in the shadow...
PlayStation Plus subscribers get Mass Effect 2, The Walking Dead: Season 2
Sony has revealed the games it’ll roll out as part of its Instant Library next month, and it’s especially exciting if you haven’t put...
GamesBeat weekly roundup: Nintendo’s first mobile game and Halo 5 reviewed
Welcome to another GamesBeat weekly roundup! This time, we give our impressions of the Overwatch beta, and Sony announces some new games in Paris....
A deep dive into gaming’s struggles with diversity
The game industry’s lack of diversity came into sharp focus last year during Gamergate, the Internet hate movement that led to harassment of female...
Here are Nintendo 64 and PSP games (impractically) running on a smartwatch
It’s Friday, so let’s look at something fun and kind of useless. YouTube user Hacking Jules has Nintendo 64 and PlayStation Portable emulators running on an...