Game brands continued ramping down in March, with the industry spending an estimated $35.7 million on 20,541 airings of 92 commercial spots. It’s down...
While a publisher can’t make direct money by giving away an update of this size for free, it can keep a player base engaged, which is especially important for an online title like The Division.
The road to the Call of Duty Championship isn’t an easy one. It’s filled with gut-wrenching losses, surprise upsets, and an ever-shifting play field...
Activision’s newly acquired Major League Gaming division is pulling in huge audiences even when it broadcasts games that don’t belong to the giant publisher....