Why mobile game developers should take influencer marketing seriously
The mobile game market is saturated, and user acquisition costs are out of reach for many small developers. But a new avenue of marketing...
Analysis of 10 billion mobile video ads shows what gets your app installed
Financial dudes like strong musical endings. Arcade games players, not so much. Those are a few of the findings of AdColony’s new study on...
Nintendo insists that Paper Mario: Color Splash joke wasn’t about Gamergate [update]
Nintendo has found itself in another controversy, but the company is claiming innocence. During the Electronic Entertainment Expo in Los Angeles last week, Nintendo...
Super Mario 64 turns 20 and is still one of the greatest 3D games ever
Mario needs to replace that winged cap with a festive birthday cap. Super Mario 64 was one of the most important games ever. It’s...
Overwatch is a digital-sales behemoth with $269M in May, according to analyst
Blizzard’s ultimate attack causes a storm that sucks dollars out of your bank account. Overwatch was the No. 1 premium-priced PC game for digital...
Twitch will give out $63,000 in prizes at TwitchCon cosplay contest
Livestreaming firm Twitch said it would give $63,000 in prizes for a creative cosplay contest at its TwitchCon 2016 event. The prizes for cosplay,...
Kill Shot Bravo developer finds partner to launch sniper game in China
China’s mobile gaming industry is like your rival high school’s prom. You’re not getting in unless you get a date with someone who’s already...
Vainglory snags Amazon Appstore as a major esports sponsor
Esports continues to mature, as mobile esports company Super Evil Megacorp announced today it has snared the Amazon Appstore as a premier sponsor for...
Zynga chills out with launch of Ice Age: Arctic Blast mobile match-3 game
Zynga launched its Ice Age: Arctic Blast match-3 game today as part of a partnership with filmmaker Fox Digital Entertainment. It has some cross-promotion potential as it...
Horizon: Zero Dawn’s hero is fighting against religion as much as robot dinosaurs
Video games have a long history of placing their protagonists against superstitions and religions, and one of the best games at the Electronic Entertainment...