Candy Crush Saga publisher abandons the ‘Candy’ trademark in the U.S. after acquiring Candy Crusher

Social game publisher King is giving up its trademark claim over the word “Candy.”

The Candy Crush Saga maker is withdrawing its trademark bid for “Candy” with the U.S. Patent and Trademark Office. The company has confirmed this action to GamesBeat, but it could not comment on the matter further due to its upcoming initial public offering. On Feb. 5, King acquired the rights to the 2009 Blackberry puzzler Candy Crusher. It plans to use the trademark for “Candy Crusher” to protect its flagship title Candy Crush Saga, which is one of the products that helped King dominate the multibillion-dollar mobile gaming business in 2013. Now, if a developer releases something with a similar name to Candy Crush, King can use the established Candy Crusher property in a case against the threat.