Candy Crush moves into fashion with swimwear, a phone case, and a $650 backpack

To celebrate the fifth anniversary of the enormously popular Candy Crush Saga mobile game, King has partnered with Italian fashion house Moschino to create Candy Crush-themed swimwear, a phone case, and a backpack.

And because it bears the Moschino name, and it was designed by renowned fashion designer Jeremy Scott, this stuff ain’t cheap. The backpack with Candy Crush imagery costs $650. The phone case is a more reasonable $70, and the swimwear costs $250 for men and $300 for women.