Camb.AI has partnered with World League Live (WLL) to use AI translation to make the sports, gaming and entertainment company’s content available in 150 languages.
Both companies aim to use the partnership to break down language barriers and make it easier for young people everywhere to engage with, learn from, and be inspired by their favorite sport icons.
As the world becomes increasingly more connected, language barriers still remain as an
obstacle for many. Camb.AI, by building a global content localization infrastructure driven by AI-powered multilingual translation – available in more than 150 languages – has a mission to make sports, entertainment and other content universal for everyone across the globe.
World League Live! transforms sports legends and influencers into playable AI avatars, enabling fans to interact with them in real time—a feature that will be launched soon.
“We’re thrilled to announce this partnership and see this as a significant step forward in our mission to use AI to help democratize content on a global scale,” said Akshat Prakash,
cofounder and CTO at Camb.AI, in a statement. “Working with World League Live! allows us to give fans everywhere the opportunity to extend their AI conversational avatar experience, enabling them to communicate in more than 150 languages worldwide.”
At the forefront of mobile gaming innovation, World League Live creates real-time interactive experiences that allow fans to engage with and challenge their favorite icons. Through its “Play with the Stars” format, top players can meet their idols in real life and compete against them, with these events streamed live across Twitch, YouTube, TikTok, and Instagram. And users can engage directly with global icons like Alessandro Del Piero and other football players within the game.
Asked about the inspiration for the business, Camb.AI CEO and cofounder Avneesh Prakash said, “We say that the ‘Internet was created for the English speakers and we felt it was time to redesign it for the world.’ Early experience of the co-founders, growing up in a non-English speaking country led us to first-hand experience the language divide.”
He added, “Camb.AI is driven to solve the language problem for eight billion people through our first of a kind comprehensive localization infrastructure. Content creators should have the freedom to create their content in their own language and consumers should have the choice to consume any content in their language – live streamed or VOD – video, audio, music, images, text, document, conversations. That’s Camb.AIlocalization infrastructure for you.
By teaming up with Camb.AI and utilizing its industry-leading speech-to-speech translation technology, WLL will further expand its reach, providing fans worldwide with new opportunities to connect, free from the language barrier.
“At World League Live, we believe in the power of authentic connections between fans and
athletes, enabled by technology,” said Francesco Ferrazzino, CEO and founder at World League Live, in a statement. “Our partnership with Camb.AI will allow us to break down language barriers and empower the next generation of fans worldwide to engage with their heroes like never before.”
This partnership allows WLL to make athlete-fan interaction truly global by removing language as a barrier, so fans anywhere can learn from and engage with their heroes in their own language, in real time, anywhere, anytime. Additionally, By making sports content accessible to non-English speakers, the partnership inspires and educates young fans worldwide.
Camb.AI works with brands including the Australian Open, Comcast/NBCUniversal, Dentsu, Eurovision Sport, IMAX, Ligue 1, MLS, and NASCAR. Its MARS generative text-to-speech model was the first to be available on AWS Bedrock and the Google Vertex AI Model Garden. Other milestones include the first AI-driven multilingual live sports commentary (in the world, in Europe, in motorsports, and in a press conference).
Camb.AI has raised $18.5 million to date from investors including Comcast
NBCUniversal Sports Tech, TRTL Ventures, Oraseya Capital, Courtside Ventures, Ikemori
Ventures, 5Point Venture Partners, and Dubai Future District Fund.
Camb.AI started in 2023 and it has more than 50 people. Its entire stack is proprietary, built on its own foundational AI models for language translation (BOLI) and voice synthesis (MARS). MARS was open-sourced in 2024 and trended No. 5 on HuggingFace Leaderboard with no other speech model ahead of it. MARS is also the only generative speech model on AWS Bedrock and Google Vertex.AI model gardens.
WLL has more than 650,000 downloads and ambassadors like legendary football star Alessandro Del Piero.